Jeroen Smit
Het grote gevecht
Het eenzame gelijk van Paul Polman
New bestseller by the author of The Prey
In 2017, Kraft Heinz’s attempt to buy the Dutch/British company Unilever for 135 billion euros failed. Its CEO, Paul Polman, refused to work for billionaires, believing companies should be a force for good and take responsibility for the climate.
Having invented the ‘business book thriller’ genre with his books on Ahold and ABN Amro, Smit continues in the same vein, mapping Polman’s attempt to steer Unilever into a safe Dutch haven, escape Brexit, and protect the firm from shareholders focussed on quick profit. Sadly this all ends in drama. Inspiring nevertheless, The Great Fight reveals how the business community must be turned if the soul of capitalism is to be saved.