Lex Boon

The Pineapple

A History Made Up Of Startling Stories And Unexpected Encounters

How a broken-hearted journalist’s fascination with pineapples took him on eccentric quest

One day Lex Boon’s girlfriend returns home with a present for him — a pineapple plant from IKEA. Then she dumps him. In an attempt to get over his heartbreak, the journalist decides to investigate the small green fruit he was given. He sets up a Google News alert for pineapple stories and what follows is a five year round-the-world journey of discovery, a new relationship, fatherhood and a surprise hit book.

Newly single and in need of a holiday, Boon reads a news story about pineapple farmers in Thailand dumping their harvest to blockade the motorway. He jumps on a plane. Once there, the investigative journalist finds himself caught up in the opaque world of fruit trade and overproduction. He discovers where and how pineapples are grown, harvested and packaged for export in factories, who the middle men are and how the fruit end up in our supermarkets and grocery stores priced at just a couple of euros.

While staying in the pineapple folly of a 17th century mansion in Scotland, Boon delves into the history of pineapple and the various fashions it has launched.

Columbus might have brought the first specimens to Europe in the fifteenth century, but it was Spanish historian and pineapple fan Oviedo who ignited the European passion for the ‘prince of all fruits’. In the 17th century, the growing interest in botany in the two most powerful imperial nations at the time — England and Holland — would lead to the hothouses which could keep tropical plant varieties such as the pineapple alive.

At a pineapple congress in Costa Rica, Boon tracks down the creator of an extra sweet variety for Del Monte, and explores that company’s once monopoly on breed- ing pineapple varieties. Boon even goes on to export a superior variety himself from Ghana, the Smooth Cayenne, and discovers the pitfalls in the market. Along the way the reader is fed interesting titbits such as how Sponge Bob’s pineapple was misdrawn mathematically (the pattern of growth should be a Fibonacci series) and why pineapple and meat pair well on your plate (its unique enzyme bromelain breaks down protein).

Boon’s travels turn up fascinating insights as well as a comprehensive view of pineapple production and trade. This fun, wide-ranging and well-reviewed book also helps us as consumers to know what we should buy: Fairtrade, whole, tinned or ready-cut? ‘However small a subject, there’s still an infinite amount to tell about it’ is Boon’s adage.

And oh my gosh what a delightful book The Pineapple is. I had no idea that non-fiction about pineapples could deliver up such a page-turner. This book is a delicious pineapple road trip […] Open this book and the sun starts to shine.

de Volkskrant

An intriguing book. His style, humorous and playful but also pleasantly down-to-earth, is reminiscent of the work of Bill Bryson. […] This book is a breath of fresh air.



Lex Boon

Lex Boon (b 1983) is a prominent Dutch journalist, well-known for his supreme reporting. He studied sociology at the University of Amsterdam and journalism at Leiden University. He has worked for Het Parool and NRC Handelsblad. His reports from the pineapple trail were broadcast on Dutch national…

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