Author

Jeroen Smit

Jeroen Smit (1963) is a renowned Dutch investigative financial journalist: he was editor for Het Financieele Dagblad, head of economy for Algemeen Dagblad, and until 2002 editor-in-chief and publisher of the business weekly FEM Business.

The Great Fight

The Great Fight

The Solitary Conviction of Paul Polman

(Prometheus, 2019, 448 pages)

In 2017, Kraft Heinz’s attempt to buy the Dutch/British company Unilever for 135 billion euros failed. Its CEO, Paul Polman, refused to work for billionaires, believing companies should be a force for good and take responsibility for the climate.

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